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Commercial analytics powered by shopper and storefront data
Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.
- Understand which products attract attention and drive revenue.
- Measure how collections contribute to revenue and shopper discovery.
- Capture storefront shopper behavior using Shopify pixel tracking.
- View performance across multiple Shopify stores from one workspace.
- Use AI to explore analytics faster.
Languages
English
Works with
- Checkout
- Shopify Admin
Categories
Customer behavior
Marketing and sales
Pricing
Intro
$10 / month
After 300 orders: $0.034 / order / month
Features
- 300 orders included
- All features included
- Product visibility and performance
- 14 data sources
- Multi-store
- Unlimited reports
- Hundreds of data points
14-day free trial
Start
$28 / month
After 1,000 orders: $0.030 /order/month
Features
- 1,000 orders included
- All features included
- Product visibility and performance
- 14 data sources
- Multi-store
- Unlimited reports
- Hundreds of data points
14-day free trial
Build
$140 / month
After 5,000 orders: $0.026 /order/month
Features
- 5,000 orders included
- All features included
- Product visibility and performance
- 14 data sources
- Multi-store
- Unlimited reports
- Hundreds of data points
14-day free trial
Grow
$240 / month
After 10,000 orders: $0.022 /order/month
Features
- 10,000 orders included
- All features included
- Product visibility and performance
- 14 data sources
- Multi-store
- Unlimited reports
- Hundreds of data points
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (19)
Been using Datma for a while, it’s become part of our weekly product routine. Super useful for understanding which collections perform well, how changes on the site impact conversion rate, and where sales trends are shifting. Much deeper and more actionable than the standard Shopify reports.
A great App 10/10
We’ve been using this tool to power our customer cohort reporting and it’s been a game-changer. The Shopify integration is seamless, and the platform surfaces insights we used to spend hours trying to piece together manually. It’s enabled our team to understand customer behavior across cohorts with clarity and confidence—and it’s already informing smarter decisions in both retention and growth.
What really sets this tool apart, though, is the founder’s hands-on support. He’s incredibly responsive, receptive to feedback, and genuinely invested in helping us succeed. We’ve seen new features roll out at an impressive pace, with thoughtful updates that reflect real merchant needs.
If you’re looking for a data tool that’s powerful, intuitive, and backed by a team that truly cares—this is it.
Support
App support provided by Datma.
Resources
Launched
June 7, 2021
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, store analytics, Online Store
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Edit customers
Browsing behavior, customer data
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Edit products
Inventory, product listings, products, collections
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Edit orders
Assigned fulfillment, order fulfillments, merchant managed fulfillment, all order history, third-party fulfillment
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Edit store analytics
Web pixels
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Edit Online Store
Checkout page, Online Store script tags, theme
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View other data
Locations
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